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Music industry veteran SteveJ takes a "deep dive" into music books, including bios, criticism, photography, and cultural takes, and explores music documentaries and films with the people behind them, along with a fascinating revolving panel of guests. ... More...

In Case You Missed It: "“Selling BEATLES Merchandise in the U.S.: 1964-1966" with Terry Crain

June 12, 202330:41

Boy, has the music industry changed! It's almost irrelvant: no radio, no physical product, no sales. But is it? The Beatles were not only pioneers in music and popular culture, they were also the progenitors of the music merchandise phenomenon, which earned over $50 million in 1965! Author Terry Crain joined us early on to talk Beatles merch and other interesting side treks surrounding this nostalgic and trendsetting era. Learn more about your ad choices. Visit megaphone.fm/adchoices