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Music industry veteran SteveJ takes a "deep dive" into music books, including bios, criticism, photography, and cultural takes, and explores music documentaries and films with the people behind them, along with a fascinating revolving panel of guests. ... More...

Episode 7: "NEMS and the Business of Selling Beatles Merchandise in the U.S.: 1964-1966" with Terry Crain

July 9, 201930:26

The Beatles were not only pioneers in music and popular culture, they were also the progenitors of the music merchandise phenomenon. In fact, the Fab Four earned over $50 million in merchandise sales in 1965!Author and researcher Terry Crain joins us to talk about Beatles merch — everything from games, dolls, toys, wigs and bubble bath — and other interesting side treks surrounding this trendsetting and nostalgic era. Learn more about your ad choices. Visit megaphone.fm/adchoices